Digitale signage vs. printed posters: advantages and drawbacks
Do you choose digital or analog communication?
It is a well known, almost stereotypical image: a bulletin board in a reception area filled with scraps of paper, a a notice board in a canteen full of adverts and flyers or the posters on the wall of a fast food restaurant or convenience store.
Sometimes messy or cluttered, but sometimes matching the atmosphere of the location. A sleekly designed poster can even become art. Communication via print is of all times. It is a familiar and proven form of communication, and (perhaps out of habit) still popular.
Yet in many cases a poster, paper or pamphlet is no longer needed at all. Namely; when you use digital signage! With digital signage you send your message digitally to a limited audience, for example via a screen in the reception hall.
We give you three advantages of posters over digital signage, and three advantages of digital signage over printed posters!
Printed posters versus digital displays
The advantages of a poster over digital signage? Yes there are.
1. Posters can be hung anywhere
Where you need power to use digital signage, you can put a poster anywhere. Hanging a poster on a wall, a window or a door: it is possible and takes just a few seconds.
2. A poster can become a collector's item
In many student houses you can find a old film posters or posters from bands. Specific local posters or flyers can be preserved for a long time in the hands of collectors. There are many reasons why a poster can be collected. Collecting these images from digital signage is kinda difficult.
3. A poster does not need an internet connection
Your poster is always visible. At least, with some light and in a dry room. You certainly don't need power or an internet connection. There is a risk of damage when hanging or transporting a poster, but there is no risk of a poster malfunctioning.
Digital displays versus printed posters
The advantages of digital signage over posters? There certainly are.
1. A screen is more durable than a poster
Perhaps not the first advantage you would think of: a screen consumes energy, a poster at most some sticky tape. Yet digital signage is more sustainable than you think. There are several reasons for this;
- An error can easily be corrected; there is no need to make a new print
- The screen lasts a long time; you don't have to create a new poster every time
- You don't have any waste; with printed posters you have to take a minimum quantity that is usually much larger than you need.
- A lot of chemicals and water are used for printing
- A lot of water and electricity is used in the production of paper
- You can choose green electricity for the screen
2. Movement attracts attention
A poster is static, the content on a screen not only changes over and over again but is also in motion in the form of videos or animations. Moving content is 5 to 10 times more striking than static text and photos. The chance that the content on a screen is seen is therefore much greater and that is, after all, the goal.
3. A screen allows you to communicate more efficiently
A poster usually only has one message. And although it is possible to put a lot of information on a sheet of paper, it never equals the numerous unique advantages of a digital signage screen;
- alternate between fixed content and current news items
- show the same content in a variety of ways
- adapt the content to the time of day or a specific location
- use video and sound
- use content from other channels such as your website and social media A poster certainly cannot compete with these opportunities to engage your audience.