Digital signage within your organisation: four reasons to start today!
Within larger companies it can be quite a challenge to get a message communicated to all personell and/or its customers. Using a mailing, news letter, social media or even WhatsApp is used to reach a specific target audience. But what about digital signage?
Digital signage is able to communicate any message to all target audiences with just a few mouse clicks. We list four advantages of using digital signage within your organisation!
1. Digital signage strengthens your message
Most often multiple channels are used to communicate a message. By using digital signage as one of them, making use of the easy integration of social media and other channels, the message gets strengthened by repetition. Using the power of repetition works; to ensure a message is not just received but remembered a message has to reach the audience multiple times.
Use digital signage as part of your communication strategy. As part of your internal communication toolset digital signage is an ideal means to communicate short messages and longer content.
2. Easily communicate exceptions
Do you want to inform your team, visitors or customers of an exceptional situation? Using digital signage you can quickly and easily inform an audience in different locations simultaneously with a specific message.
Exceptions occur surprisingly often; does a building close early, do you want to remind people that they need to keep a distance or have the rules regarding the wearing of personal protective gear changed? Digital signage is an ideal means to communicate up to date information at a moments notice. TV screens stand out and the content is easy to understand for all audiences.
3. Digital signage is a sustainable means of communication
Possibly a bit surprising since TV screens use electricity, however digital signage is a relatively sustainable means of communication.
Instead of a poster or other form of printed media you use a TV screen. This means no need for new prints using paper for each new message. Add to this the loss of materials because of the fact that prints are made using batch sizes that usually are much bigger than the number that is needed.
When you further consider the amount of energy and chemicals that are involved in the production of paper and the printing process and it becomes more evident that using a TV screen on green electricity is a more sustainable solution in the long run.
And let's not forget the consequences of a mistake; in print it means reprinting - more waste or material and time. With digital signage it is a matter of seconds and the correct content is showing everywhere!
4. Colleagues will love it and will want to use it!
When you start using digital signage within your organisation you can expect positive responses. In contrast to printed and other static media digital signage is much more flexible and it draws much more attention. It will not take long for this to be noticed and for people to start asking to include their messages in the digital signage content.
The possibilities are endless:
- Share sales numbers? Check!
- Welcome guests or new team members? check!
- See live production figures? Check!
- Communicate company news? Check!
- Show new product lines? Check!
Using the right content strategy leverages the possibilities of digital signage for your organisation. News and information about your organisation or company finds an interested audience and is made to good use.
Bizplay digital signage
Do you consider using digital signage in your organisation? More information on how digital signage works can be found here. Bizplay offers a free trial period so you can see how easy it is to create beautiful pages. Simply create and schedule your content, integrate content from the internet and social media.